Besides creating amazing food, the imagery on your food truck is probably the single most important marketing tool in your arsenal. A pink truck covered in poodles that serves cupcakes gives off a distinct vibe. An Army green,battle-scarred war wagon with tank tracks gives another.
Dave and I have been meeting with Jeff, our vinyl wrap specialist, at JK Signs in New Cumberland to hammer out some of our ideas and to get some visual cues on what Maybelline would actually look like. We believe our design is edgy, eye-catching and crystallizes Guerrilla Canteen’s military theme.
We got some roughs from Jeff earlier in the week that featured a Gorilla and it felt like something was missing.
Dave summed it up in one sentence, “Maybelline should look like she drove out of the jungle after a battle.”
I looked at the monitor and spoke ” I love the color, Jeff. I like the grunge.”
“But one thing is missing…” I paused ,” Remove the monkey. ..It needs tank treads.”
After looking at photos of half tracks, Jeff chose a suitable image and quickly cropped and sized the treads to fit the rear wheel well of the step van.
Jeff sat back in his chair and said, “This is a rough idea just to see what it looks like.”
I looked over at Dave and He smiled from ear to ear.
Jeff took a breath and swiveled in his chair.” I’m really picky and hard to please.” His eyes widened,” When I’m done with this thing people are going to be touching the vinyl to see if the treads are real.”
I felt really excited to finally see some progress on the wrap. Silently I thought,
” Welcome to the Jungle.”